I’m a husband. A dad of three teenagers (which is its own full-time sport).

Like you, I’ve dropped plenty of cash at the big box stores. Filling the cart with “value size” jugs, mystery meat, and toothpaste that tastes like chalk.

It worked… until it didn’t.

One day I caught myself asking: why am I paying these companies that don’t give a rip about me or my family? Why am I trusting them with the stuff that goes in our bodies, on our skin, in our homes?

That’s when I found something better.

I’m talking:

Clean, American-made products without the junk.

A steak option that’s actually prime, raised right, no hormones, no “Australian mystery cuts” dressed up in a box.

Everyday staples I legit can’t imagine living without now (like their toothpaste and bar soap—simple, but way better).

Even little dad-wins, like laundry soap my kids can actually use without turning the laundry room into a war zone.

And here’s the thing: this isn’t about being perfect. I still grab a few random things elsewhere. But more and more, I come back here—because it just makes sense.

No more:
❌ Backing companies that clash with my values
❌ Filling my house with junk I don’t trust
❌ Wasting time running to five different stores

Instead, I get products I feel good about, shipped to my door, from a company that actually gives a rip.

I’m not sharing this to pitch you. I’m sharing it because I wish someone had told me sooner.

So I’m telling you.

If you’re curious, fill out the short form below. I’ll send you the info, you check it out, and you decide if it’s a fit.

No hype. No weird vibes. Just one dad passing along a better way to take care of his family.

—Matt

P.S. You’ll know what I mean the first time you cut into that steak… or the first time you use that soap (seriously, once you do, everything else feels like hotel freebie garbage)